This watch has a display that never sleeps.
With the new Always-On Retina display, you always see the time and your watch face.
It can be customized any way you like.
Change the look of your watch just by swapping out bands.
With materials you’ll love.
Aluminum, stainless steel, titanium, or ceramic? It’s your call.
This watch has apps to keep an eye on your heart.
Quickly check your heart rate, and get notifications when it appears to be too high or too low.
And tells you when things are getting a little loud.
The new Noise app alerts you when decibels rise to levels that can impact your hearing.
And lets you track your cycle with a tap.
The new Cycle Tracking app makes it easy to log information about your menstrual cycle.
This watch helps you crush your fitness goals.
There are workouts for every way you exercise. And advanced metrics for every level of athlete.
And motivates you to move, exercise, and stand.
The Activity rings track your progress and inspire you to sit less, move more, and exercise every day. You can even compete with friends in challenges
And streams your favorite 50 million songs.
Listen to the entire Apple Music library and the podcasts you love.
This watch has a great sense of direction.
With a compass and ground elevation, it’s made for life’s twists and turns, and ups and downs.
It gets apps in a snap.
The App Store is now on your wrist, so you can find and download the latest apps in seconds.
And lets you go without your phone.
With cellular you can call from the trail, text from the surf, or stream music from the slopes. All with just your watch.
And pay for stuff, fast.
Pay for your morning coffee instantly and securely with Apple Pay.
And stay in the know with notifications.
Get a tap when you have an appointment, when it’s time to stand, or if you just need to take a moment to breathe.
Did we mention this watch tells time?
With more than a hundred watch faces and infinite ways to personalize them, there’s never been a watch like this.